Manager, Search Engine Marketing and Web Analytics
Greater Boston Area
- Current
- Manager, Search Engine Marketing & Web Analytics at Sovereign Bank
- Past
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- Marketing Manager, Commercial Banking at Sovereign Bank
- Full-Time and Freelance Copywriter
- Sales Development roles at People Weekly and The Boston Globe
- Print Media Planner/Buyer at Young & Rubicam
- Classified Ad Sales Representative at The New York Times
- Aspiring Screenwriter and Very Independent Filmmaker
- Education
- The University of Chicago
- Connections
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78 connections - Industry
- Marketing and Advertising
- Links
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- Online Account Selection "Wizard" and Forrester Research's Case Study about it
- Integrated Home Valuator / Home Equity Payment Calculator
- Summary
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- Online marketing program manager and copywriter with experience
leading projects and people. Achievements include:
- implementation of Web Analytics strategy using Omniture
- innovative measurement “workarounds”
- unprecedented results from Search Engine Optimization
- better-performing Pay-Per-Click advertising campaigns
- more usable, useful content all around
- Comfortable selling ideas upstream, building consensus, and making decisions
- Sensitive interviewer and alert listener
- Online marketing program manager and copywriter with experience
leading projects and people. Achievements include:
